About a month ago I was having one of my rants about how I hated Twitter and that it was leading to the downfall of communication and the Internet at large. I realized that in order to pronounce a more thorough judgement I ought to experience it more fully. So despite my professed hatred of the microblogging medium I registered and started to Tweet. In doing so I wanted to consider the margins where I saw potential value for Twitter.
I saw the opportunity for Twitter to be a space that I could pass along some of the notes that I keep meaning to write in this blog, but never seem to have the time to do. The benefit of being constrained by 140 characters (including a bit.ly compressed URL) is that I didn't have to feel like a short note was unworthy, like I had been feeling about any entry on the blog less than 1000 words.
I started to Tweet any time I saw a story about collaborative tools or some of the other areas of my professional interest and I started to follow a small sampling of other folks on Twitter.
A month later I have learned a few things about Twitter and found out how to make it my friend.
First and foremost I learned to ignore anyone who actually answers Twitter's question "What are you doing?" In almost all cases, I don't care to read streams of what people are actually doing. What I care to read is what people are thinking. Others have suggested that the prompt should really be "What is on your mind?" I want to read the Tweets on what ideas people have, articles that they are reading, and interesting things that they have found on the web.
The corollary to the first item is that I don't follow celebrities. I really really couldn't care less about the stream of activities that movie, TV, or sports stars (or more likely their proxies) want to share with the world. This is US Magazine, only more poorly written and without grainy photos of celebrities in sweats.
I quickly stopped following anyone who split posts across multiple Tweets (i.e. anyone who posted a "1/53" post). As noted above, I found that the 140 character limit can actually be a strength in that it makes it comfortable to share short ideas. If you need more than one post to share an idea, than Twitter is the wrong medium. I found this to be especially true of several journalists who would several times a day share ideas split across 5-10 sequential posts. "Get a blog" I say. I chose to write this post in a blog, instead of 243 Tweets. Like any electronic communication medium it is best used when you use it for what it is good at, and communicating complex ideas across split posts is not something it is good at. Don't deliver your resume via SMS and don't deliver complex journalism via Twitter.
I also found that I stopped following anyone with more than 5-10 Tweets a day. This is related to the above set of ideas. If someone is that prolific they should use a different medium or more likely they are giving me too much information.
In thinking about who followed me and who I followed, one realization I came up with is that "Facebook is for friends, Twitter is for colleagues". My list of friends on Facebook has grown over time and I have begun letting colleagues in. But what I post in Facebook is pictures of my family and thoughts relevant to friends and family. It isn't really something that I intend to be consumed by colleagues. On Twitter, in contrast, I post about things related to my professional life. I considered whether the distinction between Tweets and Facebook status updates was totally arbitrary. But in fact they are not. Facebook is about me. It not only has status updates, but pictures, likes/dislikes, etc. It builds up a personal profile. Friends on Facebook are also bidirectional (I am your friend if you are mine). In contrast Twitter just has my ideas, nothing else. And "followers" are unidirectional (by default - I don't follow many people who follow me and vice versa). In this sense it is a broadcast medium that I can use to disseminate information and ideas.
I am still not sure whether Twitter itself will survive, but this format is here to stay. That isn't all bad. It would be great if the signal to noise ratio could increase. While that isn't necessarily the trend, it just may happen on Twitter. The celebrity-obsessed may move on to a different medium and Twitter may evolve to better support real time search. Let's see what Ahston has to say about that.

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